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Virtual Workshop | September 17, 2026
Winning Complex Healthcare Deals
How B2B healthcare companies identify buying momentum, prioritize the right accounts, and accelerate pipeline.
Join us for a virtual workshop designed for B2B healthcare leaders navigating long sales cycles, complex buying committees, and growing pressure to drive efficient pipeline.
In this session, we’ll discuss how leading organizations:
- identify buying momentum earlier and prioritize the right accounts
- align marketing and sales around the signals that matter most
- turn fragmented data into smarter action, stronger account focus, and greater confidence across the path to close
Whether you’re looking to sharpen account prioritization, improve cross-functional coordination, or accelerate pipeline in a complex market, this workshop will offer actionable strategies you can bring back to your team.
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Led by industry experts

Melanie Russo
Managing Director, Healthcare
Marketbridge
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Jay Tuel
VP, Field Excellence
Demandbase