%20(3).jpg?width=2000&height=250&name=Copy%20of%20Landing%20page%20headers%20(2400%20x%20300%20px)%20(3).jpg "Copy of Landing page headers (2400 x 300 px) (3)")
Where Growth Breaks: How Healthcare Payers Can Turn Signals into Action
Virtual workshop | July 29, 2–3 PM ET
Healthcare payers have access to more member, market, and operational data than ever before. Yet many organizations still struggle to identify the right growth opportunities, prioritize what matters, and align teams around the actions that drive measurable results.
In this workshop, we will explore how leading healthcare payers are addressing these challenges through Revenue Orchestration: a disciplined operating model that connects signals, teams, actions, and outcomes across employer acquisition, member engagement, adherence, retention, and long-term growth.
Attendees will learn a practical Signal → Score → Play → Outcome framework and see how leading organizations apply it to both pre-sale and post-sale growth motions.
Led by
Melanie Russo
Managing Director, Healthcare Vertical Lead,
Marketbridge
Andy Hasselwander
CAO, Strategy Consulting, Marketbridge
-1.jpg?width=800&height=800&name=Untitled%20design%20(2)-1.jpg "Untitled design (2)-1")
Jay Tuel
VP, Field Excellence
Demandbase
Save a seat
Expect to learn...
Where growth breaks across the healthcare payer lifecycle—and why opportunities are often missed despite significant investments in data and technology.
The signals that matter most for driving member acquisition, engagement, retention, and long-term value.
A practical framework for identifying, prioritizing, and activating growth signals across your organization.
How to connect data, technology, and teams to move from disconnected insights to coordinated action.