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Webinar | 2/25/26 |  2-3 PM ET

Marketing Mix Modeling & What Comes Next

Many organizations are using MMMs as a budget allocation tool and nothing else. Despite the time and resources required to refresh and maintain these models, MMMs have been relegated to dictating marketing mix on a quarterly or annual basis.

But this should change. MMMs can offer valuable insights and even answer some of the most persistent and challenging questions asked across your organization.


During this webinar, we’ll highlight:

  • Questions your MMM can and should be answering

  • Why MMMs can fail

  • How to build trust in the insights

  • What questions even the best MMM can't answer (and what measurement methodology to use instead)

The conversation will be led by:

Lauren M Square

Lauren MacMillan

Managing Director, Marketing Science
Marketbridge

 
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Sam Arrington

Vice President, Data Science
Marketbridge

Meet your hosts

Download the whitepaper serving as the foundation for this conversation

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