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WEBINAR | AUGUST 26, 2:00 – 3:00 PM ET
Explaining GTM Data: Turn Unified Data into Faster Decisions
Join this executive conversation on why unified data matters and how use case-based design saves time and money.
Most organizations have more GTM data than ever yet answering important business questions can still take weeks. Data is often spread across systems, defined differently by each team, and difficult to use without adding more technology and complexity.
This executive conversation will guide you through how GTM data fits together and how organizing it around priority use cases can help teams make faster decisions, improve activation, and prepare for more advanced AI applications.
After attending, you can expect to:
Move faster than the competition by identifying trends and optimization opportunities in hours, rather than weeks
Enable AI-based targeting, next-best-action decisioning and other advanced use cases with well-structured and unified data
Better understand how GTM data fits together and how to get answers while reducing martech costs and complexity.Leading the conversation
Sam Arrington
Vice President, Data Science
Marketbridge
Sarah Renner
Vice President, Marketing Strategy & Analytics
Marketbridge