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Break Down Silos: How Leading B2B Orgs are Orchestrating Revenue 

WEBINAR  |  JUNE 24, 2:00 – 3:00 PM ET

Silos between marketing, sales, and partner teams are more than an operational issue—they are a revenue problem. The average B2B organization loses 10–15% of potential revenue when signals are missed, handoffs break down, and pipeline slows between teams.

Leading organizations are closing those gaps by aligning around buying groups, connecting data and intent signals, and coordinating execution across channels.

This webinar will show you how. You’ll get a practical look at the strategies top B2B teams are using to improve alignment, strengthen handoffs, and turn fragmented go-to-market activity into more consistent revenue performance.

Leading the webinar
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Amy Grucela
Managing Director, Marketing Strategy, 
Marketbridge

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David Chirakal
SVP, Marketing Tech  & Operations, Marketbridge

Expect to learn...

The silos quietly killing your revenue (and they're not the ones you think).
Beyond the sales-and-marketing divide, four hidden silos are bleeding pipeline at most B2B organizations. We'll show you where to look and how to diagnose your own. 
What leading B2B orgs are doing differently.
Drawn from 40+ GTM diagnostics we've run across enterprise B2B, we'll share the patterns that separate the top performers.  From how they target buying groups instead of contacts, to how they measure revenue impact instead of MQLs - and the tools they are using to do it.
How AI is making orchestration possible at scale.
Not another "AI for marketing" pitch. We'll show how leading teams are using AI to compress diagnosis, score signals that reduce noise, and orchestrate plays in real time — without adding headcount or chaos.