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Webinar | January 15, 2–3 PM ET

Is your marketing org AI-ready or AI-vulnerable?

This panel of industry-leading executives from CVS Health, Box, and Johnson Controls will share how they are preparing their organization and where they are placing their big bets. Join us to explore the opportunities and challenges of integrating AI into marketing orgs—where to lean in, where to tread carefully, and how to lead teams through this transformation.

During this webinar, we’ll guide you through:
  • How to assess the current state of AI in your organization as well as the readiness to adopt
  • Opportunities for immediate ROI, new revenue streams, and value creation with AI in your marketing organization
  • How to rethink team structure and skill sets to make the most of AI
  • The investments that are most critical for getting AI adoption right, as well as what not to waste time and money on


Register to attend

CB

Chris Bontempo
CMO 
Johnson Controls
EH

Edward Hatch
VP, Heart Haus & Retail Operations
CVS Health
Tricia G Box

Tricia Gellman
CMO
Box
JB

Joanna Bittle
Managing Director, Growth
Marketbridge