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Executive Think Tank | November 12, 3-6 PM ET | Atlanta

Invisible Buyer: Rethinking Marketing for the New B2B Buying Journey 

Spend the afternoon with a select group of senior marketing leaders for a research-led keynote and candid executive discussion about what this new journey means for brand, demand generation, customer intelligence, and measurement.

When: November 12 | 3:00–6:00 PM
Where: Le Colonial Atlanta | 3035 Peachtree Rd NE, Atlanta, GA 30305 

Today’s B2B buyers are building their shortlists before most companies know they are in the market. They are consulting peers, joining community conversations, researching through AI assistants, and forming opinions across channels that rarely appear in traditional marketing dashboards. By the time a buyer fills out a form or speaks with sales, much of the decision may already be made.

This is not a presentation-heavy conference. It is a focused discussion among CMOs and senior marketing leaders focused on exchanging perspectives and pressure-testing current assumptions. 

Attendees will have the opportunity to:

  • Compare how other marketing leaders are responding to changing buyer behavior
  • Pressure-test current assumptions about influence, attribution, and demand
  • Identify where their organizations may be absent from early buyer decisions
  • Leave with practical ideas for evolving strategy, technology, and measurement
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To ensure productive conversation, attendance will be capped at 25 leaders. Filling out the form does not guarantee you are on the guestlist; please wait for a confirmation email.

On the Agenda

3:00 - 3:15 PM

Arrival & check-in

3:15 - 3:20 PM

Welcoming remarks

3:20 - 3:45 PM

Opening keynote: 'The Buyer Went Dark and Took the Funnel with Them'

Today’s B2B buyers often build their shortlists before vendors know they are in the market—through peers, communities, and AI assistants. With 83% self-researching and only 17% of the journey spent with suppliers, much of the decision now happens beyond the reach of traditional marketing dashboards. This keynote will kick our think tank off with research and show how marketers can earn trust, appear in AI-generated answers, activate proprietary intelligence, and influence buyers before they raise their hands.
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Geoffrey Sidari
Chief Innovation Officer & Head of AI
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3:45 - 4:15 PM

CMO panel discussion

A select group of peers will set a framework for the think tank with a set of questions that they will first answer, and that will then be turned to the room for tableside discussions.
4:15 - 5:00 PM

Think tank roundtables

A focused break-out discussion among CMOs and senior marketing leaders focused on exchanging perspectives and pressure-testing current assumptions.
5:00 - 6:00 PM

Happy hour networking reception

Mix and mingle among your peers with delicious appetizers, bubble drinks, and unique experiential elements.