Webinar | November 18, 2026 | 11am PT/ 2pm ET
The Impact of AI on Marketing Budgets in FY27
Join this webinar and walk away with a plan.
Artificial intelligence is redefining how technology companies build demand, engage customers, measure performance, and operate marketing organizations. As CEOs and CFOs expect greater efficiency alongside faster growth, CMOs must determine not only how much to invest in marketing, but where those investments will create the greatest competitive advantage.
This 45-minute webinar will take a deep dive into the findings of Marketbridge’s newest report (which you will gain early access to with registration), that combines technology industry budget benchmarks with real-life experiences among enterprise marketing organizations trying to modernize their operating models, adopt AI, and optimize go-to-market performance.
When: November 18, 11am PT/ 2pm ET
Who should attend: Marketing leaders and executive teams
Led by:

Mike Kelleher
Managing Director, Strategy Consulting, Technology
Marketbridge
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Trent Talbert
SVP, Strategy
Marketbridge