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Webinar | October 22 |  8:30 AM PT 

With AI-powered tools like Chat GPT, Perplexity and Gemini transforming how people search for and consume information, the SEO playbook is racing to keep pace. There’s a lot of information swirling around, but amidst the hype sits an important truth: if your marketing and communications plans for the next quarter aren’t addressing how your brand shows up in generative engines, you’re already falling behind.
 
As organizations look to swiftly mobilize on the topic, there’s no shortage of content offering top ten tips and failsafe strategies. From shifting focus to long form content, doubling down on influencer activity to building your profile on Reddit. But for those without endless resources or the ability to effortlessly pivot their entire marketing strategy, how do you identify which of the possible plays will make the most difference to your business?
 
During this webinar, we’ll guide you through:

➡ The evolving GEO landscape
➡ Navigating the myriad tools available
➡ Actionable strategies and quick wins to enable PR, content and digital teams to impact GEO outcomes
➡ Ways we can start to set KPIs and meaningfully measure effectiveness in this dynamic field.

Meet your hosts

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Niall Moran
Head of PR & Digital Listening 
Marketbridge
Niall Moran heads up PR in the EMEA region and has led the development of Marketbridge’s GEO services. He is a seasoned and forward-thinking public relations professional, with over 12 years of experience supporting businesses of all sizes across sectors including cybersecurity, AI, cryptocurrency and Web3.
 
A big believer in the importance of a data-led approach, over the past five years, Niall has developed a best-in-class digital listening practice, leveraging a wide range of tools and techniques to ensure the strategies we develop for our clients are informed by the most meaningful insights.
 
Through this work, Niall has developed a robust understanding of how audiences consume content, what truly resonates, and which channels offer the greatest impact—insights that shape smarter, more targeted communications strategies.
 
As a passionate advocate for digital innovation, Niall has evolved this digital listening service to encompass a robust GEO offering, and is working with a number of industry leading organizations to ensure their marketing and PR strategies are informed by a thoughtful and intelligent approach to optimizing for generative engine and AI-driven discovery.
Renee Cohen

Renée Cohen
Principal and Marketing Operating Executive 
Norwest

Renée Cohen is Principal and Marketing Operating Executive at Norwest. She brings 20+ years of marketing leadership and applies operating principles that align marketing, sales, and product to build durable pipeline and predictable revenue.

At Norwest, she leads portfolio-wide GTM enablement, which includes developing value creation plans, playbooks, AI enablement, and benchmarks, along with orchestrating the right mix advisors and subject matter experts to accelerate GTM execution.

Previously, Renée served as SVP, Global Marketing at Lucidworks and built the demand-gen practice at Trellist, a marketing agency serving Fortune 500 and mid-market clients across B2B SaaS, manufacturing, fintech, and healthcare.