Quality attribution modeling requires a solid foundation.
Attribution modeling answers the ultimate question for any marketing team: what’s truly driving sales? When you understand the real impact of each channel and touchpoint, you can refine strategies, optimize campaigns, and justify your marketing spend with clear, data-backed results. But the required data engineering lift can be overwhelming.
Our Attribution-Readiness Assessment helps you cut through the noise, guiding you toward the best solution for your unique needs and goals.
What you get with an Attribution-Readiness Assessment
We deliver an 8-week comprehensive program that builds a solid data foundation and an attribution modeling proof-of-concept that will benefit your entire organization.
A clear path forward
We understand that every organization’s needs are different. That’s why we create a custom roadmap that’s specifically tailored to your goals. Whether you’re looking ahead to incrementality testing or econometric measurement, we ensure you are set up for success.
Streamlined data systems
We identify gaps and inefficiencies in your data environment, making sure your data is clearly labeled for maximum usability. This will empower your team to focus on high-level strategy, rather than spending time fixing data that doesn’t add up.
A scalable, sustainable solution
Marketing attribution is constantly evolving, and your data systems need to keep up. Our roadmap prepares your business for long-term growth. Adapt to new platforms, audiences, and media types as they emerge, ensuring your strategy stays effective and forward-thinking.
